Privacy Policy

Last updated: July 2026.

Valiant Pub Company Ltd ("Valiant", "we", "our" or "us") is committed to protecting your privacy and handling your personal information responsibly.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit www.valiantpubs.com, contact us, apply for opportunities with us or otherwise interact with our website.

Who We Are

Valiant Pub Company Ltd is the data controller responsible for the personal information collected through this website.

Registered Office

Valiant Pub Company Ltd
3rd Floor
5 Lower Temple Street
Birmingham
B2 4JD

Company Registration Number: 13684671

If you have any questions about this Privacy Policy or how we process your personal information, please contact us at Email: [email protected]

Information We Collect

Depending on how you interact with our website, we may collect the following information.

Information You Provide to Us

This may include:

  • Your name
  • Email address
  • Telephone number
  • Company name (where applicable)
  • Details you provide when completing contact forms or making enquiries
  • Information submitted as part of a job application

Information Collected Automatically

When you visit our website, we may automatically collect technical information, including:

  • IP address
  • Browser type and version
  • Device type
  • Operating system
  • Date and time of your visit
  • Pages viewed
  • Time spent on the website
  • Website usage statistics

This information is generally used in an aggregated format and does not normally identify you directly.

How We Use Your Information

We may use your personal information to:

  • Respond to your enquiries.
  • Provide information you have requested.
  • Process operator enquiries and applications.
  • Manage recruitment applications.
  • Improve our website and services.
  • Monitor website performance and security.
  • Comply with our legal and regulatory obligations.
  • Send marketing communications where you have requested them or where permitted by law.

Our Lawful Basis for Processing

Under UK data protection legislation, we process personal information using one or more of the following lawful bases:

  • Your consent.
  • Performance of a contract or steps requested before entering into a contract.
  • Compliance with a legal obligation.
  • Our legitimate interests, provided these do not override your rights and freedoms.

Recruitment

If you apply for a position through our website, we will use your information to manage the recruitment process.

Unless you ask us to remove your details sooner, unsuccessful applications may be retained for up to two years so that we can contact you if another suitable opportunity becomes available.

Marketing Communications

Where you have chosen to receive marketing communications, we may send you information about Valiant Pub Company, our pubs and opportunities that may be of interest.

You can unsubscribe from marketing communications at any time by following the unsubscribe link within our emails or by contacting us at [email protected].

Sharing Your Information

We do not sell your personal information.

We may share your information where necessary with:

  • Trusted service providers who support our business and website.
  • IT service providers and website hosting providers.
  • Recruitment providers.
  • Professional advisers.
  • Legal or regulatory authorities where required by law.

If you become a pub operator with Valiant Pub Company, certain information may be shared with relevant suppliers and business partners where this is necessary to establish and support your Management Services Agreement (MSA).

All organisations processing information on our behalf are required to keep it secure and only use it for agreed purposes.

International Transfers

Some of our service providers may process personal information outside the United Kingdom.

Where this happens, we ensure appropriate safeguards are in place in accordance with UK data protection legislation.

How Long We Keep Your Information

We only retain personal information for as long as necessary to fulfil the purposes for which it was collected and to meet our legal, accounting and regulatory obligations.

Retention periods vary depending on the type of information involved.

Keeping Your Information Secure

We take appropriate technical and organisational measures to protect your personal information against unauthorised access, disclosure, alteration, loss or destruction.

Whilst we take reasonable steps to safeguard your information, no method of transmitting information over the internet is completely secure. We therefore cannot guarantee the absolute security of information transmitted to or from our website.

Cookies

Our website uses cookies and similar technologies to improve your browsing experience and help us understand how visitors use our website.

For full details of the cookies we use, how they work and how you can manage your preferences, please see our Cookie Policy.

Links to Other Websites

Our website may contain links to third-party websites.

Once you leave our website, we are not responsible for the privacy practices or content of those websites. We recommend that you read the privacy policy of any website you visit.

Your Rights

Under UK data protection legislation, you have the right to:

  • Request access to your personal information.
  • Request correction of inaccurate or incomplete information.
  • Request deletion of your personal information in certain circumstances.
  • Request restriction of processing.
  • Object to the processing of your personal information.
  • Request the transfer of your personal information where applicable.
  • Withdraw your consent where processing is based on consent.

To exercise any of these rights, please contact us at [email protected].

How to Exercise your Rights

If you wish to exercise any of your data protection rights, please contact us at [email protected].

We may ask you to provide proof of identity before responding to your request. We will respond within the timescales required by applicable data protection legislation.

Complaints

If you have any questions or concerns about how we collect, use or protect your personal information, please contact us in the first instance at [email protected].

We aim to acknowledge and respond to privacy-related enquiries and complaints within 5 working days wherever possible.

We will investigate your concerns fairly and keep you informed of the outcome. If we require further information to investigate your complaint, we will let you know.

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent authority for data protection.

Further information about making a complaint can be found at:

https://ico.org.uk

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, legal requirements or the services we provide.

Any updates will be published on this page and the "Last updated" date at the top of this Privacy Policy will be amended accordingly.